Author Archives: John Rasco

A Simple Solution to the “I Work All the Time” Stress

Last night at 10:30 p.m., I replied from home to an email from a client, who was responding to my 7:15 p.m. email, which I sent from my office. The same client asked a question yesterday morning that required a couple of hours of analysis and ad hoc reporting. So, his top priority immediately became …

Web Marketing, Management and Metrics: Questions, Not Answers

Many clients find themselves making critical marketing decisions without having enough data. Even very smart people make bad decisions when they look at a small data set and extend the conclusion across the entire website, or the entire marketing strategy. One client’s marketing team was frustrated by an investor’s insistence that he knew the important …

SEO for the CEO: What You Need to Know About SEO Strategy

Maybe it’s happened to you: your board looks at your budget for web marketing and asks about key performance indicators. As the CFO or CEO, you boldly look over the data from your marketing team and condense the complexity to a quick test: How are we doing on these five keywords? One of your board …