Tag Archives: strategic planning

Web Marketing, Management and Metrics: Questions, Not Answers

Many clients find themselves making critical marketing decisions without having enough data. Even very smart people make bad decisions when they look at a small data set and extend the conclusion across the entire website, or the entire marketing strategy. One client’s marketing team was frustrated by an investor’s insistence that he knew the important …

SEO for the CEO: What You Need to Know About SEO Strategy

Maybe it’s happened to you: your board looks at your budget for web marketing and asks about key performance indicators. As the CFO or CEO, you boldly look over the data from your marketing team and condense the complexity to a quick test: How are we doing on these five keywords? One of your board …

Sharing the Results with Everyone

As managers we sometimes forget that we may be the only ones who really see the whole picture of the company operation. Communicating company performance to internal teams is an important key to setting a course for your growing business, and also to minimize deviations from that path. The best way to communicate and leverage …

Processes and Systems Save the Day

In an earlier post, “Do you “really” know your financials?”, you might remember the story about how the company thrived and managed their risk so as to not be significantly threatened by the recession. There is more to this story when you look “under the covers” of what really went on… A key element of …

The Top 10 Points to Consider When You Outsource CFO Services

As trusted advisors to CEOs and management teams, vcfo relies on a unique platform of industry best practices and proven methodologies to help solve the most complex operational business issues. Based on our experience working with more than 3,000 clients, we’ve developed a “Top 10” list we share with organizations looking to outsource CFO support. …

Exiting Your Business?

Having worked with a substantial number of privately held companies in the past, the topic of ultimately selling the business is one that typically comes up when the owner is starting to think about retirement. In fact, however, the preparation for this ultimate event should have probably been started years and years ago. Be that …

Do you “really” know your financials?

There is no better example of risk management than that of a Seattle heavy manufacturer who approved its annual budget in May 2008 and was ready for another banner year.  With five offices in three states and both domestic and foreign production, it supplied the construction industry for commercial and residential building. Despite the state …

What is the basis for your capital need?

vcfo supports quite a number of companies that are looking to raise equity capital for their business. More times than not, there is very little basis for the dollar amount of the equity capital to be raised. Today’s capital markets are very difficult to begin with, so the more precision you can have around how …

It’s Winter 2013…Are your HR practices ready for ICE?

“U.S. Immigration and Customs Enforcement reached its highest number yet of companies audited for [unauthorized] immigrants on their payrolls this past fiscal year. Audits of employer I-9 forms increased from 250 in fiscal year 2007 to more than 3,000 in 2012. From fiscal years 2009 to 2012, the total amount of fines grew to nearly …

My company is profitable, so why can’t I make payroll?

“Tom, I know I’m making money because I’m profitable every month. So why do I always struggle to make payroll? I was asked this question again last week – the answer is usually working capital and cash management. In this case, the answer was simple enough, once we looked at the company’s cash cycle. The …