vcfo introduces Merle Waterman as our inaugural Fractional Integrator, Entrepreneurial Operating System®. Merle Waterman is a Consulting CFO with more than 30 years of leadership in ecommerce, software, manufacturing, and professional services. Expert at guiding fast-growing start-ups, Merle specializes in helping companies improve their “people operating system” to build profitability. Merle often works as an …
Tag Archives: Finance
As Year-End Approaches, Finish Strong and Focus Forward As another year ends, most CEOs and business leaders are preparing to take stock of what needs to be done to strengthen their business and advance their business goals in the coming year. While “taking stock” can take many forms, the overriding premise is to look deeply …
Beyond the Income Statement – Why Capital Structure Matters The Income Statement is often a place of disproportionate focus for business owners. Many use it to assess questions like “Am I cash positive?” or “Am I able to spend like I want and pay my bills comfortably?” as a barometer for business health. While the …
After years spent pouring their life’s work into building a business, an owner invariably forms a perception of its worth. Yet, this perception often differs from the view of the market. Owner’s opinions of their business value can be influenced by inherent biases, flawed valuation methodologies, and factors lurking beyond their control. As a business …
vcfo Dallas welcomes Dennis Marshall as a Consulting CFO, bringing with him more than 15 years of experience. As an advisor to mayors and business leaders alike, Dennis is a performance-driven financial maestro able to conduct complex negotiations and analyses to develop new business opportunities and improve internal operations. Whether managing diverse teams or developing …
vcfo welcomes Brandon Green as Consulting CFO and Business Development Executive for the Austin market. Brandon Green joins vcfo as a Consulting CFO & Business Development Executive, bringing with him nearly 20 years of experience. Through a potent blend of strategic analysis and quantitative modeling, he excels at providing executives with a clear roadmap and …
Challenges Faced by Professional Services Firms (and How a Strategic CFO Can Address Them) Professional services firms are unique entities. For them, hard assets like inventory, furniture, and machinery which are common in many businesses, are relatively few. Instead, their assets are their people. Some may think that makes financial management and strategic planning in …
Lee Ann James has joined the vcfo, serving the greater Houston, Texas area as a Consulting CFO. Lee Ann is an accomplished consulting CFO with more than 20 years of experience. She is highly effective at executing finance function strategically, establishing financial and risk controls, and overseeing capital structure. Lee Ann’s depth and breadth of …
The vcfo team continues to expand with the recent addition of Consulting CFO Elbert Johnson. Elbert is a senior finance professional with nearly three decades of experience in financial reporting and analysis, banking and credit relationships, treasury-cash management, profit improvement, budgeting and forecasting, and e-commerce across multiple industries. He is particularly skilled in implementing effective …
Delaware declared its independence from Great Britain on June 15, 1776 and thereby also became independent of Pennsylvania with which it had been connected since 1682. Delaware was the first state to ratify the U.S. Constitution and became known as “First State” among the 50 that now comprise the United States of America. Today, Delaware …
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