Tag Archives: Finance

How You Measure Your Business Matters

Measure Your Business | vcfo

Measure Your Business in a Manner That Matters Measure twice, cut once is an adage that’s been cited for centuries. Its literal meaning is to verify the accuracy of measurements before making cuts so that time, material, and effort are not wasted. Its figurative meaning is to plan and prepare appropriately before acting. Both meanings …

View Your Company’s Potential Value

View Your Company’s Potential Value | vcfo

v360™ Enterprise Value Roadmap – A Powerful Tool to Drive Value Optimization Increasing shareholder value is the holy grail for business executives in both public and privately owned companies. Building value is critical whether you’re the sole owner, part of an ownership group, or an executive charged with optimizing operations. Maximizing shareholder value supports many …

Merle Waterman Joins vcfo Denver Team as Consulting CFO

Merle Waterman, Consulting CFO | vcfo Denver

vcfo introduces Merle Waterman as our inaugural Fractional Integrator, Entrepreneurial Operating System®. Merle Waterman is a Consulting CFO with more than 30 years of leadership in ecommerce, software, manufacturing, and professional services. Expert at guiding fast-growing start-ups, Merle specializes in helping companies improve their “people operating system” to build profitability. Merle often works as an …

Strategic Finance Focus at Year-End

Strategic Finance Focus at Year-End | vcfo

As Year-End Approaches, Finish Strong and Focus Forward As another year ends, most CEOs and business leaders are preparing to take stock of what needs to be done to strengthen their business and advance their business goals in the coming year. While “taking stock” can take many forms, the overriding premise is to look deeply …

Capital Structure – Beyond the Income Statement

Beyond the Income Statement – Why Capital Structure Matters The Income Statement is often a place of disproportionate focus for business owners. Many use it to assess questions like “Am I cash positive?” or “Am I able to spend like I want and pay my bills comfortably?” as a barometer for business health. While the …

Enhancing Business Valuation: Aligning Owner Perception with Market Realities

Understanding and Maximizing Business Valuation | vcfo

After years spent pouring their life’s work into building a business, an owner invariably forms a perception of its worth. Yet, this perception often differs from the view of the market. Owner’s opinions of their business value can be influenced by inherent biases, flawed valuation methodologies, and factors lurking beyond their control. As a business …

Dennis Marshall, Consulting CFO, Joins vcfo Dallas

Dennis Marshall, Consulting CFO | vcfo Dallas

vcfo Dallas welcomes Dennis Marshall as a Consulting CFO, bringing with him more than 15 years of experience. As an advisor to mayors and business leaders alike, Dennis is a performance-driven financial maestro able to conduct complex negotiations and analyses to develop new business opportunities and improve internal operations. Whether managing diverse teams or developing …

vcfo Austin Team Adds Brandon Green – Consulting CFO and BizDev

Brandon Green - Consulting CFO & Business Development Executive

vcfo welcomes Brandon Green as Consulting CFO and Business Development Executive for the Austin market. Brandon Green joins vcfo as a Consulting CFO & Business Development Executive, bringing with him nearly 20 years of experience. Through a potent blend of strategic analysis and quantitative modeling, he excels at providing executives with a clear roadmap and …

Professional Services Firms Challenges

Professional Services Firms | vcfo

Challenges Faced by Professional Services Firms (and How a Strategic CFO Can Address Them) Professional services firms are unique entities. For them, hard assets like inventory, furniture, and machinery which are common in many businesses, are relatively few. Instead, their assets are their people. Some may think that makes financial management and strategic planning in …

Lee Ann James Joins vcfo Houston Team

Lee Ann James - Consulting CFO | vcfo Houston

Lee Ann James has joined the vcfo, serving the greater Houston, Texas area as a Consulting CFO. Lee Ann is an accomplished consulting CFO with more than 20 years of experience. She is highly effective at executing finance function strategically, establishing financial and risk controls, and overseeing capital structure. Lee Ann’s depth and breadth of …