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Author Archives: Rob Curry

Churning out Profits in a SaaS company to fuel Growth…which KPI to focus on

“Churning” is probably not the best choice of words in the title of this article, since it can have negative connotations in any business – especially a recurring revenue model.  However, I do want to draw attention to the concept of churn – the rate of client termination – because it: Is an essential element …