Author Archives: John Brenneman

Elements of a Successful Pitch

Attracting capital is never easy. Venture capitalists, angel investors and others who provide capital for entrepreneurial enterprises are constantly pitched for funding. In today’s market, the average VC fund will review between 80-100 deals for each one they choose to fund. However, in order to stand out to investors, entrepreneurs must know how to formulate …

Why Companies Implement a SaaS Model

Are you using the right SaaS metrics to guide your business? Recently, I wrote a whitepaper on the SaaS model and key performance indicators that should be identified and tracked to improve performance and transparency, and provide a measureable road map to growth and success. From the whitepaper titled, “Software as a Service: Key Performance …

Top 10 Reasons Start-ups Don’t Get Funding

From proving market viability and articulating the business plan to meeting with the decision makers, start-up companies and entrepreneurs can see a variety of challenges throughout the funding process.  However, to get funded, it’s important to also understand why start-ups don’t get funded. This summer I was a panelist in the vcfo webinar  “Pitch to …

Top Questions for Startup Funding

What should my pitch deck look like? What do I need to tell the investor? What are the top reasons companies fail to get funding? Recently, I co-hosted a webinar with my colleague, Carter Freeman, on the topic of startup funding and answered these vital questions, among others. For those interested in watching the webinar …